On the Eve of a New Broadcast Season, Emmys Ratings Drop to a Record Low
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As broadcasters and their big-tent hits continue to get elbowed out of a shot at Emmys glory by niche offerings from the cable networks and streaming services, ratings for TV’s annual celebration of itself are showing no signs of recovery.
According to Nielsen live-plus-same-day data, ABC’s Sunday night presentation of the 68th Primetime Emmy Awards marked an all-time nadir for the ceremony, averaging 11.3 million viewers and a 2.8 rating among adults 18-49. While this marked a mere 5% decline versus the 11.9 million viewers Fox drew a year ago, the drop in the advertiser-coveted demo was much more steep — down 22% compared with a 3.6.
The 2.8 rating translates to 3.59 million viewers, which means that people in the target demo accounted for a little less than one-third, or 32%, of the total Emmys audience. Last year, adults 18-49 comprised 38% of Fox’s Emmys deliveries.
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