May
27
Omnicom Strikes $230 Million Two-Year Mobile Deal With Twitter
Posted in: Uncategorized
Omnicom is digging its heels deeper into social media on mobile, announcing a two-year, $230 million deal to integrate Omnicom Media Group’s programmatic advertising arm, Accuen, with Twitter’s mobile exchange, MoPub.
The holding company will receive inventory access, locked-in ad rates and a “first look” at mobile-ad units created by Twitter.
“Our agreement with Twitter reflects what we look for in a media partnership — the opportunity to deliver first-to-market benefits that impact all aspects of all Omnicom clients’ digital investments, from content to placement to measurement,” Omnicom said in a statement confirming a report in The Wall Street Journal.
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