Omnicom Group’s PHD Picks Up Media Duties for Carnival Cruises
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Carnival Cruises has chosen PHD as its new lead media shop following a review. The Omnicom Group shop succeeds Havas Media on the account, which had the business since 2008.
“We thank Carnival for their many years of great partnership and wish them all the best in their future marketing efforts,” said Havas in a statement, noting that they “remain a key partner to our sister creative agency, Arnold.”
PHD referred a request for comment to Carnival, which could not be reached by press time. The decision is an early sign that marketers aren’t halting their review processes on account of the holding company merger that rocked the industry last week, the union of Publicis Groupe with Omnicom. It’s understood that Carnival canvassed a field of shops that included players from Interpublic Group of Cos. and Publicis as well.
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