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Comcast, the largest U.S. cable company and the majority owner of NBC, said third-quarter profit more than doubled, boosted by advertising revenue, the sale of assets and a decrease in the loss of subscribers.

Revenue at the NBC Universal division rose 31% to $6.8 billion, buoyed in particular by the London Olympics. Excluding the games, NBC Universal revenue increased 8%, the company said. The broadcast segment saw revenue, including $1.2 billion from the Olympics, increase 83%; broadcast revenue excluding the games rose 5%.

The Olympics broke even for Comcast, which said it now expects future games to be profitable.

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