Mar
27
Olympic Sponsors May Rethink Marketing to Reflect Current Events After Delay of Summer Games
Posted in: UncategorizedWhen it comes to major marketing events, it doesn’t get much bigger than the Olympics. Though Super Bowl spots may run at a higher price, for major Olympic sponsors, the event offers 16 days of constant opportunity to communicate with consumers. Olympic marketing plans are years in the making; oftentimes the beginning stages of planning…
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