Olson Tapped to Reenergize TiVo Brand
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As part of an initiative to revive its brand, TiVo has named indie agency Olson its agency of record after a review.
Founded in 1997, TiVo was the first company to offer a digital device that let consumers record shows and skip through ads. At its inception it was highly popular, but in recent years TiVo has struggled as more consumers have recorded TV shows on DVRs offered by cable providers, and as consumers increasingly switch to viewing TV through Hulu and other brands of that ilk. The company also has a fresh set of competitors like Roku and Apple and nascent models that offer programming via the cloud.
But now Tivo is looking to rejoin the fray with new products, such as the TiVo mini, a small device that came out last month that lets users watch live TV or recordings in a second room outside of the main TiVo’s locale, and TiVo stream, which lets users watch recordings on an iPhone or iPad.
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