Oct
24
Olson Picks Up Sharp Account in U.S.
Posted in: Uncategorized
Olson has been named electronics company Sharp’s lead agency in the U.S. following a review.
Olson will handle advertising, digital and design for the marketer, “with a goal of boosting the profile and sales of its innovative and critically acclaimed home entertainment products,” according to a press release. Dentsu’s McGarryBowen previously handled lead creative work in the U.S. for Sharp; the agency declined to comment. there was no consultant overseeing the review.
Olson will be the lead agency, but Sharp will continue to work with Rokkan for social media, Kwittken & Co. for PR, Eventage for events and Starfish for integrated marketing.
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