Olson Acquires Digital Consultancy PulsePoint
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After nearly three acquisition-free years, indie agency Olson is buying PulsePoint, an Austin, Texas-based management and digital-consulting firm.
PulsePoint essentially advises companies on communications and marketing-management challenges, with a focus on social and digital engagement. It also specializes in consulting with the C-suite rather than marketing departments, later bringing in agencies to execute on digital strategies it helps set.
The deal gives PulsePoint an agency to help bring its strategic recommendations to life. “We take our clients through the strategy, work through change management, and then hand-off the execution,” said PulsePoint founding partner Jeff Hunt in a statement. “Now with Olson, our clients can access a world-class offering in mobile, social engagement, technology integration, execution and [Olson’s CRM offering] 1to1, which is something no other potential partnership presented.”
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