Jan
17
Old Spice’s ‘Sweat Mop Boys’ Are Here to Deodorize College Basketball
Posted in: UncategorizedBranded integrations at sporting events are usually forgettable affairs, with the sponsors seeming interchangeable and often unrelated to whatever they’re slapping their name on. But it would be hard not to notice or remember Old Spice’s “Sweat Mop Boys,” who clean college basketball courts midgame using mops designed to look like sticks of Old Spice…
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