Old Spice: #GentleManHunt

Old Spice has 75 years experience helping guys improve their mansmells with deodorant, bodywash, antiperspirant and fragrances. And now it’s turning its attention to the UK, home of the manliest man of all…. The Gentle-Man. Over the next few weeks, Old Spice will be in the UK finding out what makes the UK man a Gentle-Man.

Follow the journey on Instagram: http://instagram.com/oldspiceUK and Facebook: http://facebook.com/oldspiceUK

Advertising Agency: Leo Burnett, UK

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