Hasta La Creative!

Old Navy has tapped Amy Poehler for a series of ads set to run through this summer.

The “Parks and Recreation” actress is starring in, as well as helping to write and direct the spots. In the first ad, slated to break tonight during American Idol, Ms. Poehler plays an executive at a law firm. When a job candidate enters her office for an interview, Ms. Poehler is sidetracked by the woman’s outfit, which is, naturally, from Old Navy.

“There’s something about creating a sense of urgency around the product and this reaction of, ‘I just have to run out there and get down to Old Navy,'” explained Ivan Wicksteed, global CMO at Old Navy. “It’s a format for TV that works for us.”

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