Apr
21
Oh Ship! Will the Carnival Ship-Storm Ever End?
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As my colleague Natalie Zmuda reported last week, Kmart recently got in touch with its inner fifth grader and scored a viral-video hit. Initially a web-only spot, “Ship My Pants” has proved so popular (12 million YouTube views and counting as of this writing) that it’s being ported to TV this week. Created by DraftFCB, it shows delighted Kmart customers enthusing about the department store’s free-shipping program. (Can’t find the pants you want in-store? Kmart will ship them free to your home.)
“I just shipped my pants, and it’s very convenient!” says an old lady. “I can’t wait to ship my pants, Dad!” says a little boy to his proud father.
As Natalie noted, clearly America loves a good poop joke.
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