Hasta La Creative!

They say every second waiter in L.A. is a wannabe screenwriter. I think the same was true in London years ago when I was at film school and working part time in a hotel. Maybe we didn’t all want to be screenwriters, but we all had grand creative dreams.

I had heard about this business called advertising, where they paid you to dream up ideas and shoot commercials. It sounded great, but waiting tables seemed about as far removed from advertising as it was possible to get. But I was wrong. The two are not poles apart at all. They are both fundamentally service industries. I didn’t know it at the time, but that job was certainly not a dead end; it was a way station.

1. People who work in the service industry are human beings.

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