Hasta La Creative!

It’s safe to say that carbohydrates, sugars, protein and polyunsaturated fat contents were not a big topic of conversation in the Middle Ages. But that is not stopping from Bud Light from inserting a discussion about nutrition facts labeling into its medieval-themed “Dilly Dilly” campaign.

The new ads come as the nation’s largest beer brand adds a comprehensive list of ingredient labels to its packaging. One of the spots shows the campaign’s king character rehearsing a speech about putting the labels on every case of Bud Light.

Beer brands have historically been exempt from the kind of strict ingredient labeling requirements mandated for packaged food. Amid pressure from some health advocates, big brewers began listing calories, carbohydrates, protein, fat and alcohol-by-volume on their beers beginning in 2016 as part of a voluntary agreement led by the Beer Institute trade organization.

Continue reading at AdAge.com