Nutella’s Unique Product Now Comes in 7 Million Unique Jars

Nutella, the hazelnut spread, has always been a fun brand (when it’s not sending its biggest fan cease and desist letters). Now, via Italy, comes a fun stunt, in which the uniqueness of the product is reflected in the packaging. Ogilvy & Mather used a special algorithm–much as Diet Coke did last year, and Absolut…

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