NPR's CMO on the broadcaster's front row seat at the voice revolution
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Nearly a quarter of the U.S. population now owns at least one smart speaker, and in the last year alone a full 14 million people in America got their first smart speaker device. This new research, from Edison Research and NPR, suggests that voice is no passing fad.
It’s certainly top of mind for many conference-goers at the 2019 Consumer Electronics Show in Las Vegas. So it’s only fitting that we take the Ad Lib podcast on the road this week to Sin City. For today’s episoderecorded on the floor of the Las Vegas Convention CenterNPR’s chief marketing officer, Meg Goldthwaite, joins us to discuss how the broadcaster is approaching this voice revolution.
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