Mar
22
Now AT&T Halts YouTube Ad Buys Over Brand Safety Concerns
Posted in: Uncategorized
AT&T has halted its advertising with Google for anything but keyword search, becoming the latest major marketer to pull back after an uproar over ads running beside offensive videos on YouTube.
y”We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate,” a spokeswoman for AT&T said in a statement. “Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms.”
A spokeswoman for Google did not immediately return requests for comment.
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