Note to Ram Trucks: God Made Non-White Farmers, Too
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Editor’s note: This post originally appeared on Black Copy. Reprinted with the author’s permission.
And on the 3rd Day of February, between gliding leather bullets and human collisions, amidst frantic cheers and tears in the annual ritual we call the Super Bowl, God saw fit to allow the airing of a two-minute TV commercial — one that tugged the hearts of armchair America, a Ram Truck spot [below] that paid homage to the caretakers of our land.
The commercial eloquently captured the blood, sweat and toil of this dying breed, those who faithfully provide sustenance to America’s families. And yes, I was riveted by the still photography and stirring delivery of legendary radio broadcaster Paul Harvey. But as I sat mesmerized, I waited to see an image that spoke to my heritage. What flashed before me were close-ups of stoic white men whose faces drowned out the obligatory shots of a minority token or two, their images minimized against the amber waves of grain.
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