Not One and Done: The 10 Super Bowl Brands That Grew Most in Fans, Followers and Likes
Posted in: UncategorizedBudweiser, everybody knows by now, won the Super Bowl in terms of the social buzz and online views that its adorable horse-and-puppy commercial racked up. But as the dust settles, we’ve been busy taking a look at other less-instantaneous measures of success — like your interest in ever seeing these brands again.
For this chart, Ad Age worked with ListenFirst, a New York-based social analytics and strategy shop, to examine the growth, from kick-off through Tuesday, in Facebook likes, Twitter followers, Instagram followers and YouTube subscribers for the big brands that ran national Super Bowl ads (plus one successful ambush marketer).
Consumers may have played a specific spot online and shared it on social media, that is to say, but did they care enough to join that brand’s social community?
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