No Cannes, CES, SXSW or Any Awards for Publicis Groupe Next Year
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Publics Groupe will take a year off from any awards programs or promotional investments, including the industry’s biggest annual festival in Cannes, to shift its spend toward a new AI-powered professional assistant platform.
“All investments and focus” from across the group will go toward the platform, named Marcel after the company’s founder Marcel Bleustein-Blanchet, said Publicis Groupe CEO Arthur Sadoun. “No promotional events. We’re serious about that. No Cannes next year,” he said.
The platform, which is in the process of being built internally, will allow all 80,000 employees across 200 disciplines in 130 countries to stay connected, identify project opportunities they want to work on in different markets and anticipate clients’ needs with its predictive behaviors.
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