Jul
20
No Bump for Trump as GOP Convention Ratings Plummet
Posted in: Uncategorized
Ratings for night two of the 2016 Republican National Convention took a bit of nosedive, as the number of people in the crucial news demo dropped 20% versus Monday’s deliveries.
According to Nielsen live-plus-same-day data, Tuesday night’s convention coverage averaged 5.68 million adults 25 to 54 across ABC, CBS, NBC, Fox News Channel, CNN and MSNBC, down from the 7.14 million demographically relevant viewers who tuned in for the opening night’s activities. Overall deliveries were down 14% to 19.4 million viewers.
On a cumulative basis, the 10-11 p.m. EDT deliveries added up to a 4.8 demo rating across the six networks, down from the opening night’s 6.0.
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