Hasta La Creative!

Aardman Nathan Love director Eric Cunha follows up his sleek, all-digital intro film for the Chevy Camaro Six app with an effort that continues the studio’s standout work in the pharma sector. Joining forces with agency Avrett Free Ginsberg, Cunha and the rest of the Aardman Nathan Love team produce an oddball, yet memorable cast of characters in the form of mutated super lice. “It’s easy to gross out an audience when portraying bugs on screen,” Cunha says, “so AFG was interested in creating a really stylized world with appealing character designs.” By infusing their trademark blend of animation, Aardman Nathan Love once again serves up an entertaining spot to shine a light on a not-so-entertaining problem.