Nissan Creates Oculus Rift Experience to Entice Younger Consumers
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Young consumers are into technology — but cars, not so much. So Nissan is reaching out to digital natives by bringing them into the car design process and giving them a hot new virtual reality technology to play with.
At the Tokyo Motor Show, the Japanese car company handed people virtual reality goggles designed by California startup Oculus VR. The company promises to bring the gaming world, among other things, to a whole new level by immersing audiences fully within a virtual environment via its Oculus Rift headset.
In the case of Nissan, the googles plunged participants into a virtual 3D world where they designed a concept car. Nissan is working on a theme it calls co-creation including consumers in the car development process and the VR game echoes that idea.
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