Oct
15
Nike’s Converse Brand Conducts Media Agency Review
Posted in: Uncategorized
Nike-owned Converse is on track to double its sales over the next few years and it’s looking for a media buying and planning agency to support that growth.
The Andover, Mass-based sneaker and apparel brand, best known for its retro “Chuck Taylor” product, is in the midst of a media agency review, according to multiple executives familiar with the matter. Contenders include Publicis Groupe’s MediaVest, Omnicom’s OMD and independent Horizon.
Nike’s longtime creative shop Wieden & Kennedy has supported Converse media efforts. Anomaly is the creative agency for Converse.
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