Dec
21
Nike reports stellar earnings on heels of Kaepernick campaign
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In its first earnings report reflecting business conditions since its controversial “Just Do It” campaign featuring Colin Kaepernick, Nike reported an increase in quarterly sales.
On Thursday, the Beaverton, Oregon-based sportswear giant reported earnings for the period ending Nov. 30; the brand first introduced the Kaaepernick commercial, which celebrates the 30th anniversary of its “Just Do It” campaign, in early September.
In the second quarter, Nike “reignited brand heat in North America through the “Just Do It” brand campaign,” said Andy Campion, exec VP and chief financial officer, on an earnings conference call with analysts.
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