Hasta La Creative!

Film
Nike

To kick off the NBA season and celebrate its new 8-year partnership with the league, Nike came to Paris, and they brought Kobe Bryant. For three days, the brand ignited the city’s 19th arrondissement with basketball fervor in order to promote the sport and the league, hosting a range of activities and unveiling the renovations it carried out on the local Jean Jaures gym. The re-fabbed sports center, which was inaugurated by the retired 18-time NBA All Star Laker, now boasts a brand new court, locker rooms, scoreboards, and the latest in equipment, all courtesy of Nike.

Advertising Agency:Yard Agency, Paris, France
CoFounder:Tom Brunet, Yoan Prat
Managing Director:Tom Brunet, Yoan Prat
Account Director:Tom Brunet
Creative Director:Tom Brunet, Yoan Prat
Art Director:Arthur Oriol
Project Director:Phuong Nguyen
Production Director:Alice Lemoigne
Account Manager:Lisa Dayan