Jan
17
Nike launches an auto-lacing smart sneaker, and Netflix hikes its prices: Wednesday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
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The latest tech gadget you didn’t know you needed is a $350, app-controlled Nike sneaker that tightens to fit your foot. You no longer have to bend over to tie your laces, which is convenient; the inconvenient part is that the shoes require charging. Nike says its Adapt BB can shape-shift to optimize your comfort at any given moment.
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