Nike launches an auto-lacing smart sneaker, and Netflix hikes its prices: Wednesday Wake-Up Call
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The latest tech gadget you didn’t know you needed is a $350, app-controlled Nike sneaker that tightens to fit your foot. You no longer have to bend over to tie your laces, which is convenient; the inconvenient part is that the shoes require charging. Nike says its Adapt BB can shape-shift to optimize your comfort at any given moment. The promo video stars the Celtics’ Jayson Tatum and lots of product close-ups, with the shoes levitating and spinning as mystical music plays in the background. “The Future of the Game” is the tagline. In a post, Nike’s VP of innovation ponders why shoelaces, a technology dating back to 3,500 BC, aren’t obsolete yet. One possible answer: They don’t require a charging pad.
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