Nike / Foot Locker: Kobe – Light bulb
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Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Director: Mark Fitzloff, Susan Hoffman, Joe Staples
Creative Directors: Don Shelford, Rob Thompson
Art Director: Jon Kubik
Copywriter: Adam Noel
Director: TRAKTOR
Producer: Shannon Worley
Executive Agency Producer: Matt Hunnicutt
Executive Producer: Rani Melendez
DoP: Bojan Bozelli
Line Producer: Rani Melendez
Account Team: Jordan Muse, Heather Morba
Editing Company: Stitch Editorial
Editor: Andy McGraw
Assistant Editor: Alex Tedesco
Post Producer: Chris Girard
Post Executive Producer: Juliet Batter
Visual Effects Company: The Mill
Visual Effects Executive Producer: LaRue Anderson
Flame Artists: James Allen, Glyn Tebbutt
Visual Effects Producers: Dan Roberts, Antonio Hardy
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