Jul
15
Nike Confuses North, South Carolina in Apparel Screw-Up
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Nike’s attempt to show the Carolina Panthers some love with a home-state T-shirt backfired when the marketer confused North Carolina with its southern counterpart.
Late last week, an astute fan alerted Charlotte Observer sports columnist Scott Fowler to the availability of a geographically challenged T-shirt in Nike’s online store. The shirt depicted the Panthers logo with the initials “NC” — superimposed over a graphic of South Carolina.
Nike removed a direct link to the shirt, which was priced at $32 online. The company did not respond to a request for comment in time for this story.
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