Nike (2011) :30 (USA)

Vitamin has produced a spot for Nike Direct that introduces a new series of high tech running shoes through a dazzling display of footwork. The spot shows the birth of a sleek track shoe in a burst of neon light. A pair of shoes then takes off running, pivoting and juking their way through a stylized environment, swathed in blazing light trails while undergoing a series of transformations into other shoe models.

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