Oct
07
Nielsen’s Twitter TV Rating Aims to Reveal Millions of Impressions Tied to TV Shows
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Nielsen’s new Twitter TV Ratings show that an average of 50 times more people see tweets about TV shows than actually generate the tweets, Nielsen and Twitter said in a joint release.
Sometimes the ratio is much larger. During the week ended Sept. 29, for example, AMC’s “Breaking Bad” was the most talked about show on Twitter, generating 1.2 million Tweets by 601,400 authors. Those tweets, however, delivered 129.6 million impressions
Until now, most social TV measures have focused on how many people wrote about TV shows on Twitter, without making any indication about the size of the audience that actually saw those Tweets.
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