Jul
10
Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks
Posted in: UncategorizedDuring the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline–but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing data into the national TV currency this fall, which would have…
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