Oct
05
Nielsen Study Commissioned by TikTok Examines Community, Authenticity, Positivity
Posted in: UncategorizedTikTok feels good about the results of a U.S. study it commissioned from Nielsen, which found that TikTok makes TikTok users feel good. The goal of the study was to uncover insights about the value of authenticity in community and marketing in order to inform brands on how to shift their storytelling and meaningfully engage…
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