Apr
23
NFL to Launch Airline-Style Perks for Season-Ticket Holders
Posted in: Uncategorized
National Football League season-ticket holders pay for tickets, personal-seat licenses, pricey beer and parking. Yet the only communication they typically get is a yearly invoice for their 10 regular/preseason games.
Realizing that in a struggling economy it needs this core to keep paying for live games instead of watching them on TV, the NFL and its 32 clubs are launching a customer-relationship marketing effort to reward season-ticket holders with frequent-flier-style perks.
Fan loyalty “is not a given,” said Eric Grubman, NFL exec VP.
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