Jan
03
NFL strikes sponsorship deal with Caesars
Posted in: Uncategorized
The National Football League has inked a sponsorship deal with Caesars Entertainment, but the new pact stops well short of anything resembling sports gambling.
The deal gives Caesars the right to use NFL trademarks in the U.S. and U.K. to “promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft,” according to a joint announcement by Caesars and the NFL.
The deal comes less than a month after the league announced it would host its 2020 NFL Draft in Las Vegas, marking the first time the nation’s gambling capital has hosted the event. Caesars will host elements of the draft, according to Thursday’s announcement.
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