Jun
22
NFL Said to Be Close to Sponsorship Deal With Hyundai
Posted in: UncategorizedHyundai Motor Co. is close to an agreement on a sponsorship contract with the National Football League, two people with knowledge of the matter said.
The South Korean automaker would replace General Motors Co., which ended its association with the most-watched U.S. sports league this past season after holding rights since 2001.
The people requested anonymity because they haven’t been authorized to discuss the deal. NFL spokeswoman Joanna Hunter declined to comment. Chris Hosford, a spokesman for the U.S. unit of Hyundai, said the company regularly talks to sports organizations. “But I can’t confirm anything at this time,” he said.
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