NFL Kickoff Ratings Slide 10%
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After a seemingly interminable hibernation, the NFL roard back onto the nation’s airwaves Thursday night, and while the ratings for the Panthers-Broncos showdown weren’t as robust as last season’s opener, NBC’s broadcast still squashed everything in its competitive set.
According to Nielsen live-plus-same-day data, the NFL Kickoff game averaged 25.2 million viewers, which marked a decline of 8% compared to last year’s Steelers-Patriots grudge match, which drew 27.4 million viewers. The year-over-year drop in the guaranteed metric was slightly more pronounced, as Denver’s 21-20 victory drew a 14.6 household rating, down 10% versus a 16.2.
NBC noted that the average-minute audience who streamed the game was 278,000 viewers. In other words, streaming accounted for just 1.1% of the game’s overall deliveries.
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