Sep
09
NFL Kickoff Game Ratings Soaked by Hurricane Irma
Posted in: Uncategorized
The first game of the 2017 NFL season got rocked by Hurricane Irma.
NBC’s broadcast of Thursday night’s NFL Kickoff Game drew a big crowd, but the turnout was down considerably compared to the year-ago results. According to Nielsen live-plus-same-day data, Kansas City’s shocking rout of Tom Brady and the New England Patriots averaged 21.8 million TV viewers, down 13% compared to the 25.2 million fans who tuned onto last fall’s Panthers-Broncos opener.
When digital streaming via the NBC Sports app, NBCSports.com and other platforms is factored into the final audience totals, another 355,000 viewers took in the game away from the tube. All told, the Chiefs-Pats showdown averaged 22.2 million viewers.
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