Jan
29
Next Stop for Diet Coke's New Look: The Super Bowl
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The brand is pushing the new flavored versions with a series of 15-second spots in which Diet Coke’s new endorsers make cheeky observations about the varieties. In one spot, Soni describes the “feisty cherry” flavor as “not the kind of cherry you bring home to your mom.”
The other ads star actors Hayley Magnus, Ryan Goldsher and Daniel Stewart. (See all the spots below.) The director is by Paul Feig, known for the TV series “Freak and Geeks,” as well as movies including “Bridesmaids” and the 2016 “Ghostbusters” remake.
Aggressive social media and outdoor advertising is also planned, as well as sampling at events and festivals.
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