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The New York Wheel could usher in a new era in outdoor advertising when it joins other iconic structures along the New York harbor in 2016.

The Ferris wheel, which will be erected in Staten Island near the ferry terminal, is expected to attract up to 4.5 million visitors per year, according to developers. If current plans materialize, the wheel will be bigger than the London Eye and the world’s largest, Singapore Flyer.

Sponsors will get more than just their name slapped on the New York Wheel, said David Taggart, managing partner at M4 Media & Marketing, which is assisting in selling the naming rights. The 625-foot structure is being designed as a social experience that extends beyond the actual 38-minute ride.

Continue reading at AdAge.com