New York Times Spotlights Sexual Harassment in Golden Globes 'Truth' Ad
Posted in: Uncategorized
The New York Times helped to topple the priapic pillars that have undermined women and others in tech, media and most prominently, entertainment with its groundbreaking reporting in 2017. Fueled by that momentum, the brand is making yet another appearance on a big Hollywood stage with a Golden Globes ad addressing how women’s voices are coming to the fore. It’s the latest iteration of the paper’s “The Truth Is Hard” campaign, created out of Droga5 New York, which broke during the Academy Awards last year.
Marking the brand’s first appearance on the Oscars, the campaign sought to capitalize on the flurry of conversation around truth and facts in the news to assert the quality of The New York Times’ original reporting. That reporting–including its high-profile coverage of Harvey Weinstein from Jodi Kantor and Megan Twohey–has gone on to set the stage for the latest ad, sure to resonate powerfully as it plays on the first big night of Hollywood’s awards season.
“We thought that using language that has been used to silence women in the past and turning it on its head was a simple way to show the clear distinction between the way the world was merely a year ago and the way it is now,” says Droga5 Associate Creative Director Julie Matheny.
Post a Comment