New York Times Names Its First Chief Revenue Officer Since the '80s
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The New York Times has promoted Meredith Kopit Levien, its head of advertising sales, to chief revenue officer, a new role with oversight of both advertising and consumer marketing.
The last time the paper had a chief revenue officer was a brief stint in the ’80s, a Times spokeswoman said.
Ms. Kopit Levien’s promotion comes at a critical time for the Grey Lady. The Times’ largest source of revenue is its readers, which includes print and digital subscriptions as well as single-copy sales. Its digital-only product had 910,000 subscribers at the end of 2014. Mark Thompson, the Times CEO, said he expects that number to climb past a million this year. But its growth rate has also slowed, prompting some analysts to question whether digital subscriptions has plateaued.
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