New York Times Is Said to Consider More Sponsored Stories
Posted in: Uncategorized
The New York Times Co., looking to imitate the business models used by startups such as BuzzFeed, is considering letting advertisers sponsor more stories on its website, two people with knowledge of the situation said.
In a series of meetings with senior sales and editorial staff last month, Chairman Arthur Sulzberger and CEO Mark Thompson discussed the idea of offering bigger sponsorship opportunities to advertisers, said the people, who asked not to be named because the talks were private. Outside executives such as BuzzFeed CEO Jonah Peretti were brought in to talk about creating successful “native ads,” which often take the form of sponsored stories.
The 161-year-old publisher is seeking new sources of revenue after 10 straight quarters of declining newspaper ad sales. Annual ad revenue has been cut almost in half to $711.8 million last year from $1.27 billion in 2006, before the recession and a proliferation of mobile devices crippled the newspaper industry.
Post a Comment