Dec
10
New York Times Expects Digital Ad Growth in 2014
Posted in: UncategorizedNew York Times CEO Mark Thompson intends to restore growth to the company’s digital advertising revenue next year after recent declines, he told a meeting of investors Tuesday.
To spur growth, the Times is introducing branded content solutions for advertisers, according to Mr. Thompson, who spoke at UBS’s media and communications conference taking place in New York City.
“There’s no in principle reason why giving advertisers an opportunity to get long and sophisticated messages to users can’t happen in the context of The New York Times,” he said.
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