Oct
29
New York Times Ad Chief: Branded Content Units Coming Soon
Posted in: Uncategorized
The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.
Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce branded content units into its redesigned website, scheduled to rollout in the first quarter of 2014.
“As part of our redesign, there will be new ad products and at least one unit will be branded content,” she said.
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