New York Mag Goes Biweekly
Posted in: UncategorizedNew York magazine will reduce its frequency from 42 issues to 29 — effectively going from a weekly to biweekly — in a move that reflects shifting reader habits as much as it does the economic realities of putting out a print magazine, the company said Monday.
The magazine will save $3.5 million in manufacturing costs because of the shift from weekly to biweekly, according to Larry Burstein, New York’s publisher. And even though it’s reducing frequency, the subscription price will remain the same — resulting in an increase in the cost per print issue for readers. The newsstand price will also increase to $6.99 from $5.99.
Adam Moss, editor-in-chief of New York, said he plans to reinvest those dollars back into the magazine and its website, bulking up some of its coverage and adding staff.
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