Mar
27
New McDonald's Campaign Tells Chicago to 'Make it a Mickey D's Morning'
Posted in: Uncategorized
Even though McDonald’s is based in nearby Oak Brook and is moving to Chicago, it is outnumbered by Dunkin’ Donuts in the Chicago market. There are 30% more Dunkin’ Donuts shops in the market than McDonald’s, according to data shared by Cossette.
“There’s a bigger opportunity here to look at breakfast a little more holistically,” said Alyssa Huggins, managing director of Cossette’s Chicago office.
Breakfast advertising has run in the area before. There has not been a big breakfast campaign locally since 2015 when MOCNI used an animated spot to promote a then-new line of muffins.
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