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The Hershey Co. announced on Thursday that it would launch a new brand of caramel candies in the U.S. in January called Lancaster, after debuting the brand in China earlier this year.

But don’t call it an import. Rather, the U.S. launch is the culmination of a new global product-development process at the candy maker in which the same brand was created for two markets simultaneously. While the candies carry the same brand name and similar packaging, Hershey tweaked each one for the unique tastes in both countries.

In the past, Hershey had always launched brands in the U.S. first. The brand also represents the first time in 30 years that Hershey has launched a new product that is not a brand extension or acquisition.

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