Apr
17
New Film Studio STX Taps Horizon to Support $400 Million Account
Posted in: Uncategorized
The new film studio STX Entertainment has tapped independent media agency giant Horizon Media to support its $400 million media budget, the company said.
Horizon will handle all aspects of media planning and buying, including “strategic approach, market research and analytics, and partnerships and integrations” to support two films this year and 12 to 15 films annually in the future, the company said in a statement.
STX, which plans on being “a significant media buyer,” said it will spend roughly $350 million $400 million a year in traditional and digital media.
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